Partnership ledger
Procurement asks for tier, year, joint references and a partner-side contact. We publish all four. The dossier below is drafted to survive a vendor-qualification gate.
2022
NVIDIA
Inception Premier
2022
Microsoft
AI Cloud Partner
2023
AWS
Advanced Tier Services
2023
Hugging Face
Enterprise Hub Partner
2024
Anthropic
Solution Provider
2023
Databricks
Lakehouse Partner
2024
OpenAI
OpenAI for Business reseller
2023
MBZUAI & TII
Industry Affiliate / Collaboration Agreement
Eight partnerships. Forty-one joint deployments. Zero reseller-only relationships.
Why partnerships matter to procurement
Procurement frameworks across UAE federal entities, GCC tier-1 banks and sovereign-wealth portfolio companies routinely include a vendor-qualification gate that requires named platform partnerships at Premier, Advanced or Solution Provider tier. Vendors that cannot list the tier, the partnership year and a joint reference are disqualified before technical evaluation even opens — and most offshore consultancies and Big-4 AI practices fail at exactly this gate.
We publish the ledger below so your procurement team can paste it into the vendor-qualification document and move to technical evaluation in the same week. The lead-magnet pack contains a procurement-ready paragraph drafted to clear three UAE federal frameworks and two CBUAE-supervised bank frameworks at the qualification stage.
Partnership tier ledger
The named partner-side contact for each is shared under mutual NDA — partner agreements forbid public surfacing.
| Partner | Tier | Joined | Motion | Joint refs |
|---|---|---|---|---|
| NVIDIA | Inception Premier | 2022 | Co-build | 9 |
| Microsoft | AI Cloud Partner — Data & AI (Azure), Build & Modernize AI Apps | 2022 | Co-sell | 8 |
| AWS | Advanced Tier Services — ML Competency + GenAI Competency | 2023 | Co-build | 7 |
| Hugging Face | Enterprise Hub Partner | 2023 | Co-build | 5 |
| Anthropic | Solution Provider | 2024 | Co-sell | 4 |
| Databricks | Lakehouse Partner — Data + AI Consulting designation | 2023 | Co-build | 4 |
| OpenAI | OpenAI for Business reseller | 2024 | Reseller-plus | 2 |
| MBZUAI & TII | Industry Affiliate / Collaboration Agreement | 2023 | Research co-build | 2 |
8
Named platform partnerships
41
Joint deployments in UAE since 2022
Premier
NVIDIA Inception tier — joined 2022
0
Reseller-only relationships
Eight partnership deep-dives
Co-sell funding, joint engineering hours, partner-validated reference architectures, and named escalation paths.
Inception Premier
Since
2022
Joint DGX-on-premise reference architecture for the UAE federal sector; named NVIDIA EMEA partnership manager available for joint calls and DGX provisioning escalations.
AI Cloud Partner — Data & AI (Azure), Build & Modernize AI Apps
Since
2022
Co-sell motion active in Azure UAE North; joint Azure OpenAI Service deployments documented; AppSource listing for the Brocode RAG accelerator.
Advanced Tier Services — ML Competency + GenAI Competency
Since
2023
Co-build agreements active in AWS UAE North (me-central-1) and Bahrain (me-south-1); Partner Solutions Finder listing for the Brocode Bedrock + SageMaker reference stack.
Enterprise Hub Partner
Since
2023
Private model hosting, joint Arabic dataset publication on the Brocode org, named HF EMEA solutions architect for procurement and deployment support.
Solution Provider
Since
2024
Named on the regional Solution Provider list. Claude API procurement and enterprise terms route via Brocode for GCC clients with sovereign and PDPL constraints.
Lakehouse Partner — Data + AI Consulting designation
Since
2023
Joint Unity Catalog reference architectures; co-delivery model for lakehouse migrations and feature store rollouts across UAE banks.
OpenAI for Business reseller
Since
2024
GCC enterprise procurement routing for OpenAI for Business contracts with regional billing, support escalation and data-handling addenda.
Industry Affiliate / Collaboration Agreement
Since
2023
MBZUAI Industry Affiliate and a TII collaboration agreement for Falcon-family model adaptation and Arabic benchmark releases — including the Khaleeji Benchmark.
Sovereign and regional collaborations
Falcon-family adaptation and Arabic benchmark releases happen inside formal academic agreements, not loose vendor relationships.
MBZUAI
Industry Affiliate — research access and joint publication
Co-supervised research projects on Arabic LLM evaluation; Industry Affiliate access to MBZUAI compute and research scholars; joint authorship on the Khaleeji Benchmark methodology paper.
TII
Collaboration agreement — Falcon-family adaptation
Formal collaboration on Falcon-family fine-tuning for UAE federal and enterprise use cases; joint Arabic benchmark releases; named TII technical counterpart for model-deployment escalations.
Versus the alternatives
Offshore SI, Big-4 AI practice, sovereign-only integrator — and the partnership shape we operate.
| Capability | Brocode | Offshore SI | Big-4 AI practice | Sovereign-only integrator |
|---|---|---|---|---|
| Partnerships at Premier / Advanced / Solution Provider tier | 8 named | 1–2 | 4–5 global, regional inactive | 1–2 inside the in-group stack |
| Joint engineering or co-build agreements | Yes — NVIDIA, AWS, Databricks, Hugging Face | No — reseller-only | Rare regionally | In-group only |
| Partner-side contact named to clients | Yes — role and region disclosed under NDA | No | Partner manager only | In-group sponsor only |
| AppSource / Partner Solutions Finder listings | Microsoft AppSource + AWS Partner Solutions Finder | Sometimes Microsoft | Global listings only | Partner-portal absent |
| Joint deployments in UAE since 2022 | 41 across all partners | <10 | Global counts only | 12–18, in-group only |
| Partnership-led architecture review available | Yes — 90 minutes, joint attendance | No | On request, weeks of lead time | Sovereign-track only |
The Partnership-Led Architecture Review
You pick the partner whose involvement most de-risks the procurement. We book the joint call, prepare a shared agenda, and walk your architecture team through the reference design — with the partner-side contact attending live.
Brocode lead and partner counterpart introduce the relationship, the co-sell or co-build motion, and the joint references most relevant to your sector.
Live walk of the partner-validated reference architecture, with the Brocode plane mappings and pinned versions.
You raise residency, regulator and procurement constraints. The partner contact and Brocode lead respond in real time.
Co-sell funding eligibility, escalation paths, and a written follow-up within 24 hours.
Free download
The 28-page PDF with the partnership matrix, co-sell motion summary per partner, joint references, and a procurement-ready vendor-qualification paragraph you can paste directly into your submission.
Procurement questions
Each partnership is listed on the partner's public directory: NVIDIA Inception Premier, Microsoft AI Cloud Partner with the named Specialisations, AWS Partner Solutions Finder, Hugging Face Enterprise Hub, Anthropic Solution Provider, Databricks Lakehouse Partner. We share the direct partner-portal URLs as part of the lead-magnet pack so your procurement team can verify on the partner site, not on ours.
Book the partnership-led review
We can typically book the joint call inside ten working days. If your vendor-qualification deadline is tighter, tell us in the form and we will work the partner channel in parallel.
Prefer chat? Message us on WhatsApp.
Continue exploring
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